Buying Travel on the Internet - Think Before You Click
Despite media hype pitting travel agents against the Internet, travel agents continue to embrace the Web as a valuable source of travel information and encourage their clients to take advantage of it. However, you should always exercise caution before buying travel products online.
Buying travel on the Internet is not for everyone. You have to know what to ask and when to ask it or you could end up wasting hundreds of dollars and countless hours on a trip that fails to meet your expectations. As part of our continuing mission to provide useful travel information for our clients, we want to address many of the common concerns and questions you may face when considering buying travel online:
Should you use the Internet to plan a trip?
Do consumers get the lowest airfare from a travel website?
Are tour prices cheaper online?
Is the Internet a good source for hotel discounts?
Other common consumer concerns about buying travel online include issues of security, cancellations and customer service. It is particularly important for those planning trips involving groups, young children and the disabled to seek the help of a travel agent. In addition, today's consumers are increasingly seeking unique, customized trips that often require the assistance of a skilled travel professional.
The bottom line is that smart travelers know their time, money and travel dreams are too important to be left floating in cyber-space. And the customer satisfaction that comes with a travel agent's hard work, expertise and quality service will never go out of style.